Understanding Your Analytics

Overview

The Analytics tab gives you insight into how pet seekers are finding and interacting with your profile. Use these metrics to understand your visibility, identify trends, and make data-driven decisions about your listing.

Key Metrics

• Profile views — How many times your full profile page has been viewed. This tells you how many people are actively looking at your listing.
• Contact requests — How many times visitors have used your contact information (clicked your phone, email, or website links). A high view-to-contact ratio means your profile is compelling.
• Search impressions — How many times your listing appeared in search results, even if the user did not click through. This indicates your visibility in the directory.
• Rating trends — How your average rating has changed over time. Track improvements or address dips.

Reading the Charts

Each metric is displayed with a sparkline chart showing the trend over time. An upward trend indicates growing visibility and engagement. If you see a sudden drop, consider whether your profile needs updating, whether you have responded to recent reviews, or whether seasonal factors are at play.

Using Analytics to Improve

• Low impressions? Your profile may need more content, better keywords in your description, or additional breeds listed.
• High impressions but low views? Your search card may need a better photo or more compelling summary.
• High views but low contacts? Your full profile may need more trust signals: photos, health tests, reviews, and certifications.
• Declining metrics? Check if your profile information is current and whether competitors have improved their listings.